For the launch of our campaign with Bay of Quinte we created a 30-second tv commercial to engage our target audience with the experience of discovery.
As we introduce the brand to our audience we wanted to take them through the experience of discovery of the region. The key drivers are rural culinary, the opportunities of water and an approachable housing market: The area boasts over 30 winemakers, a growing craft beer industry, award-winning cheesemakers and specialty chocolate makers. The Bay of Quinte also features some 1,200 kilometeres of waterfront and an enviable housing marketing with the average price just over $200,000. We let these elements lead the story of the place with local people acting to give it a true voice.
The ad is amplified by online promotions and buys, earned media and supported by print advertising and events in the target market. All of these channels direct people back to the BayofQuinte.ca where packages and promotions will drive people to explore the area.